Promotional Partners: B Local WI and Sustainable Business Council
This second and final webinar of the series will dig into sustainability within an agricultural enterprise, and how to share a farms’ sustainability story through ‘Growing Impact: Sustainability & Storytelling On Your Farm’.
No matter your background, this session will provide a helpful roadmap for understanding what sustainability can look like for a farm, and will showcase examples of how to talk about sustainability in agriculture. The session will also introduce a tool to help businesses get started on their sustainability journey and how to prioritize which sustainability actions to take.
Through this webinar you will :
Learn how farms can use environmental and social sustainability metrics to evaluate their operational practices.
Learn more about the Sustainable Business Council’s Green Masters Program that has been helping Wisconsin businesses identify, measure and manage their sustainability journey since 2009.
Learn how to share your farm's sustainability story via tailored communications messaging.
Speakers:
Lisa Geason-Bauer, President of Evolution Marketing will set the stage and unpack what sustainability communications look like in 2026, providing examples of how to effectively communicate organizations sustainability actions to their different stakeholder audiences. She will use examples from the agricultural space.
Jessy Servi Ortiz, Executive Director of the Sustainable Business Council, will demonstrate how the Green Masters Program works. She will unpacking how businesses determine their sustainability priorities, and then showcase examples of the types of actions a farm could be taking within environmental sustainability. The Green Masters Program helps participants initiate their sustainability journey and establish effective systems for measuring their impact.
Gwenyn Hill Farm, will showcase examples of sustainability in action at their 430 acres of certified organic farmland in Waukesha County. They will share examples of how they communicate with their different stakeholder audiences, and have diversified their operations in order to reduce their operational risk.