Promotional Partners: B Local WI and Sustainable Business Council

Explore the world of transparent and effective communication to your most important audience (i.e. your employees, consumers and community) with our first of two webinars in the series, ‘Farm Communication 101.’

This session will explore the ins and outs of communicating with stakeholders, why stakeholder communications matter, and an overview of best practices to empower farmers in an era of heightened transparency and lack of trust in others.

We will explore:

• The definition of stakeholders

• How to determine who your stakeholders are

• Unpack different ways to communicate with stakeholders

• How to better interact with your farms’ various stakeholders and key touch points throughout your business operations

Featured Speakers:

The webinar will feature Marissa DeGroot from Vitruvian Farms based in McFarland, they will share their perspective on how they work to keep their stakeholders interested through change and consistent transparency.

Evolution Marketing team member Leah Steinberg will provide a communications 101 overview, where she will share real world examples of stakeholder engagement in action from Zero Zero Handmade Pasta, showcasing how the pasta company prioritizes local food sourcing and working with organic farms. She will demonstrate the value of proper communication and how to get input on her products, especially from consumers.

Whether you are just beginning your sustainability journey or working on a current practice, this webinar will provide a great foundation to help in understanding the means to know your stakeholders and communicating with them.