B Lab U.S. & Canada Champions Retreat - Recap

Last month, history was made for the Midwest sustainable business community. For the first time ever, the B Corp Champions Retreat was hosted right here in our home state of Wisconsin!

Milwaukee served as the perfect backdrop for gathering change-makers, innovators, and sustainability advocates. The overarching theme of this year's retreat, "Ripples to Waves," perfectly captured the exact moment the movement finds itself in: a realization that localized, collective actions are building into an unstoppable wave of economic systems change.

For the Evolution Marketing team, the event was a powerful reminder of why we do this work, and an incredible opportunity to showcase the massive momentum happening right here in the Midwest.

The retreat kicked off at the Mitchell Park Domes for the opening reception. To make the week even more special for our team, Evolution Marketing’s President, Lisa Geason-Bauer, had the distinct honor of welcoming everyone to the Champions Retreat the following morning. As a Wisconsin B Corp and the current President of B Local Wisconsin, welcoming hundreds of values-aligned leaders to our home state was a deeply meaningful moment!

Beyond the mainstage plenaries and workshops, the true magic of the Champions Retreat always happens in the spaces between. It was a fantastic opportunity to reconnect with old friends, meet inspiring new faces, and network with passionate sustainability leaders. Our team left the Champions Retreat feeling inspired and re-energized!