Webinar Recap: Sustainable Agriculture Series
This spring, Evolution Marketing was proud to host a two-part webinar series designed to bridge the gap between sustainable farming practices and effective stakeholder communication. In partnership with B Local Wisconsin and the Sustainable Business Council, these sessions provided actionable insights for farmers, food entrepreneurs, and sustainability professionals.
Below are the highlights from both sessions, including links to the presentation materials.
Webinar 1: Farm Communication 101: How to Talk to Your Stakeholders
Presented: March 19, 2026
The series kicked off with a foundational look at how agricultural enterprises can build trust through transparency. This session explored the definition of stakeholders and provided a roadmap for identifying the individuals and groups most impacted by farm operations, from employees to the end consumer.
Key Topics Covered:
Defining and identifying your primary farm stakeholders.
Best practices for maintaining transparency in an era of skepticism.
Real-world examples of stakeholder engagement in action.
Featured Speakers:
Leah Steinberg, Evolution Marketing: Leah shared her dual perspective as a communications professional and the owner of Zero Zero Handmade Pasta, demonstrating how she uses stakeholder engagement to prioritize organic, local sourcing.
Marissa DeGroot, Vitruvian Farms: Marissa discussed how Vitruvian Farms (McFarland, WI) maintains consistent transparency with their community, even through periods of operational change.
Webinar 2: Growing Impact: Sustainability & Storytelling On Your Farm
Presented April 9, 2026
Our second session moved from general communication to the specifics of sustainability reporting and storytelling. This webinar focused on how farms can measure their environmental and social impact and use those metrics to tell a compelling, authentic story.
Key Topics Covered:
Using environmental and social metrics to evaluate farm operations.
Introduction to the Green Masters Program as a tool for tracking sustainability journeys.
Tailoring sustainability messaging for different audience segments.
Featured Speakers:
Lisa Geason-Bauer, President of Evolution Marketing: Lisa provided an overview of the 2026 sustainability communications landscape and how to avoid "greenwashing" while celebrating agricultural achievements.
Jessy Servi Ortiz, Executive Director of the Sustainable Business Council: Jessy walked participants through the Green Masters Program, showing how businesses can set priorities and measure their progress.
Liz Lyon, Gwenyn Hill Farm: Liz shared how she manages their certified organic land in Waukesha County and communicates their diversified farming model to their stakeholders.
